E-commerce web design & branding for a lifestyle handcrafted jewelry brand in New Mexico.

Bittersweet Designs by Laurie Lenfestey is a lifestyle brand that is characterized by imagination, creativity, and transformation. Laurie’s jewelry designs can be built layer upon layer to craft every woman’s story.

Her new branding and e-commerce website had to reflect her brand’s essence of layering, personal touch and nature-inspired mementos of adventures, whilst empowering women in their expression for style and ethereal spirit.

View the website here bittersweetdesigns.com

It was important to deliver an e-commerce site with the power of showcasing all the myriad of interpretations her products offer, while telling personal stories for each piece and its layering options. The content had to be fluid and feel personal with Laurie’s quotes and emphasize on styling. Sections such as “shop the layer”, “endless interpretations” were of the up-most importance in the UI and UX phases of development.