Branding and website redesign for an organization that challenges hearts and minds through the arts.

URU The Right to Be Inc, is an organization founded by Crystal R. Emery, producer, author and filmmaker, with the aim of “challenging hearts and minds through the arts,” reflecting on their strong belief in inclusion, education, quality, enlightenment, enjoyment, civic responsibility, personal growth and self-empowerment through the arts.

Since 1995, URU has touched and inspired audiences in excess of 12 million people across the United States and the world and has enriched the lives of more than 100,000 children.

We worked on a new brand identity and full redesign of their previous website to accommodate their different events and projects, while highlighting their collaborations with multiple partners and sponsors.

The website can be viewed here: urutherighttobe.org