Illustrations for “the collective” campaign launch of a 85-year old eyewear retailer.

Cohen’s Fashion Optical wanted a new campaign to unveil their first in-house private label collection called The Collective, for their new store in Manhattan’s Lower East Side.

I created all the artwork illustrations that were integrated in a printed advertising campaign, digital and social media as well as marketing collateral.

View below some of the press clips :
VisionMonday
NYracked