Branding, product packaging & advertising campaigns for an American fashion brand.
Geoffrey Beene was one of New York's most famous fashion designers, recognized for his artistic and technical skills and for creating simple, comfortable and dressy women's wear.
Our goal was to revamp their brand and foundation identity, going from a new logo to product packaging across 20 different licensee categories, as well as global advertising campaigns with actor and model Kellan Lutz, SNL’s Colin Jost, and Broadway’s Hit Musical Hamilton, Javier Muñoz.
Fall/Winter 2016 Campaign
Colin Jost
Press clips can be viewed here:
Fashion Times
The Fashionisto
Yahoo! Lifestyle
Spring/Summer 2017 Campaign
Kellan Lutz
Press clips can be viewed here:
People Magazine
The Fashionisto
Design Scene
The Runner
Winter 2016 Campaign–Javier Muñoz
This video was shortlisted for a prestigious CLIO award for a compelling video and social media campaign that stars the lead in Broadway’s Hit Musical Hamilton, Javier Muñoz. Press clips can be viewed here:
